Introduction
Agriculture
Perspective Plan (APP) regards
agricultural sector as the
lead sector for the overall
economic development of
Nepal. Commercialization
of the agriculture has been
the priority of various
agricultural programs at
the recent times which has
increased substantial marketable
surplus of various agricultural
commodities like vegetables,
fruits, species, cash crops
and other agricultural products
within the country. With
the increase in the volume
of marketable surplus, the
need for assured market
outlets has become very
necessary. This calls for
improvement in the overall
agricultural marketing system.
Agribusiness Promotion and
Marketing Development Directorate
(ABP&MDD) is the major
government institution responsible
and entrusted for carrying
out various activities relating
to agribusiness promotion
and marketing of agricultural
products.
Objectives
The major objectives of the ABP&MDD is to help in the attainment of the national objective of poverty alleviation and food security in the country as envisaged by APP through assured and efficient agricultural marketing system.
The specific objectives are:
•
To construct and strengthen
agriculture marketing infrastructure.
• To collect and disseminate
agricultural marketing information.
• Formation of Agri
Produce Market Management
Committee (APMMCs) and handing
over of the management of
agri-market centers.
• To create environment
for incentive price of the
farmers and at the same
time help the consumers
in their access to agricultural
produces at comfortable
price.
• To conduct marketing
extension programs.
• To carry out relevant
agriculture marketing research
activities to support the
future marketing policies
and programs.
• To facilitate and
support agro entrepreneurs'
associations for promoting
agribusiness and export
.
INSTITUTIONAL DEVELOPMENT AND ORGANIZATION SET-UP
• Historical
Background of Agribusiness
Promotion & Marketing
Development Directorate
Development of sustainable
marketing system only plays
the pivotal role in overall
economic progress of the
country. The prominent need
and sensitivity of agricultural
markets led to the establishment
of the Department of Food
& Agricultural Marketing
Services in 2029 B.S.
• A separate directorate
was formed under one umbrella
system of Ministry of Agriculture
merging all departments
into Department Of Agriculture
Development in 2049 B.S.
• Marketing Development
Directorate was formed under
Department of Agriculture
with re-structuring the
organization in 2057 B.S.
• Nepal being a member
of WTO in 11th April, 2004,
the additional responsibility
to promote agribusiness
and export access in International
Market for agro-commodities
with qualitative and competitive
production was delivered
to this directorate. As
a result, this Directorate
was again named by Agribusiness
Promotion and Marketing
Development Directorate.
• ABP & MMD has
three functional wings namely,
a) Marketing Research &
Statistics Management Program
b) Agribusiness Promotion
Program
c) Agro commodities Export
Promotion Program
to accomplish the activities
relating to agricultural
marketing development programs.
MAJOR DOMAINS OF ABP&MDD FUNCTION
From the functional point
of view, the activities
implemented through ABP&MDD
are grouped in the following
headings:
a) Infrastructure development.
b) Collection and dissemination
of agricultural marketing
information.
c) Agriculture marketing
research and extension.
d) Market management including
Rules and Directives.
e) Agriculture marketing
program formulation implementation
and monitoring.
f) Technical backstopping
to the DADOs.
g) To suggest price policy
formulation for agri. commodities
MAJOR ACHIEVEMENTS
• An Agriculture
Marketing Master Plan for
Kathmandu Valley (FAO) and
a National Agricultural
Marketing Master Plan (JICA)
are developed.
• Eight wholesale
market and 21 collection
centers are developed and
put in operation.
• Broadcasting system
of agricultural marketing
information at central,
regional and local (FM Radio)
levels on daily basis has
been introduced.
• Market Management
Committees composed of farmers
and traders have been formed
at all the market centers
for management and operation.
• More than 2000 persons
have been provided with
training on issues of agricultural
marketing
• More than twenty
agriculture marketing research
studies have been completed.
POSSIBLE AREAS OF FUTURE INTERVATION
Agriculture marketing infrastructure
development at potential
locations of the country.
• Agriculture marketing
extension for technology
transfer to reduce losses
in marketing functions
• human resource development
for market operation and
management
• Identification and
promotion of niche products
and niche markets for agro-products
of benefit from WTO membership
Strategies
of the Agribusiness Promotion
and Marketing Development
Directorate
From the functional point
of view, the activities
implemented through ABP&MDD
are grouped in the following
headings:
a) Infrastructure development.
b) Collection and dissemination
of agricultural marketing
information.
c) Agriculture marketing
research and extension.
d) Market management including
Rules and Directives.
e) Agriculture marketing
program formulation implementation
and monitoring.
f) Monitoring of the management
of the market centers
g) Technical backstopping
to the DADOs
